Hi I'm Madeline, and I recently attained a Bachelor in Business Administration with Marketing as my specialization at National University of Singapore. Through my experiences, I have broadened my knowledge and deepened my passion for the tech industry. With my background in digital marketing, consulting and data analytics, I hope to build and create value for my projects and clients.
One of the 6 associates on Visa's Graduate Development Program, a 2 year rotation program within key business areas to develop business acumen and skills.
• Took ownership of Seller Education program through webinars, 1-on-1 support and email campaigns, increasing gross merchandise value and launches. • Spearheaded creation of Amazon Services Singapore website, collaborating with product, sales, marketing and program.
• Designed a pricing experiment to recommend an optimal discount strategy that resulted in a projected 10% reduction in marketing budget. • Led search analysis project for key products on Lazada through understanding factors affecting the search ranking algorithm.
• Conducted competitive analysis and proposed product features and marketing content for key campaigns, with the aim of increasing traffic and user engagement. • Analyzed performance of social media channels to gain key insights and provide recommendations to increase engagement rate and followers.
I am an avid learner and a strong believer in continous learning. Through business school and online programs, I have developed my key skills in the following areas.
• Programming Languages: Python, JavaScript, HTML, CSS • Storage: MySQL, MongoDB, Redis • Operating System: Windows, Linux • Other technologies: React, Git, HTTP, RESTful API, AWS
Tools: • Python • Google Analytics • Tableau • Visual Basic Application
Tools: • Illustrator • Figma • Canva Frameworks: Design Thinking, Customer Journey Mapping, User Research
Areas of expertise: • Social Media Advertising • Search Engine Optimization • Search Engine Marketing • Marketing Analytics
Created a smart contract based on a real estate scenario and developed a UI to add a property with the owner's ethereum address. View my source code
Created an algorithm based on US stocks using MACD, RSI and Bollinger Bands to achieve positive returns and sharpe ratio > 1. View my source code
Docker Image CI workflow will build and push the image to Dockerhub and send a Telegram message to the bot @devops2020_bot for every commit made.
View my source code
Created a mock server and made API calls from DBS Developer and Visa Developer Platform via Postman.
View my Postman collection
Developed a web application to display visualization using D3 on React JS as front end framework and connected to MySQL database.
View my source code
Redesign a banking application using the design thinking methodology to digitize the process of account opening, educate users about financial literacy at each stage of their lives and simplify the investing process.
Designed a social-centric product feature for Netflix to allow users to create groups and stream together remotely and presented to 7 senior product managers from Rakuten
Built and launched Amazon Singapore Services website, working with teams across marketing, program management, sales and engineering for user interviews, content creation, web analytics and user acceptance testing, coordinating weekly iterations across teams
View the website
Led a team of 4 to conduct user and market research for an ethical fashion startup, providing insights based on surveys and interviews, recommendations and a go-to-market proposal
Started an online fashion business in 2016, earning $700+ monthly revenue and achieved 200+ 5-star review on Carousell